Women and Media FA2012: Group 2: Gender and Ads

Saturday, September 29, 2012

Group 2: Gender and Ads

How gender representations in advertising can degrade women mentally and physically.

How do advertisers utilize gender to sell products? How does this affect women's perceptions of themselves and of their roles in politics? How is technology used to convert images of real women into images of unattainable fantasies? Why do advertisers do this, and who have they sucked in?

www.genderads.com

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Due 12/8 and 12/15

FINAL PROJECTS

Please be prepared to present your projects to the class in approximately 5-7 minute presentations. Visuals are a must. Feel free to bring physical props and handouts if appropriate.

**You must create a POST for your final project - a link to your project, a summary, images and or videos. You will present using/from your post - this will be much easier.

ALL projects are due on 12/8 on the blog and resource lists and sumaries handed in to me. Print projects, papers, zines etc must be physically handed in to me on 12/8.

Checklist:

-summary on the blog along with images and any videos

-link to your project (including pdf projects)

-presentations (5-7 minutes) will be from your blog post or linked directly from the post PLEASE TEST THIS BEFORE ARRIVING IN CLASS

-projects must be handed in to me on 12/8 with resource list/bibliography in addition to preparing the above for the presentations.

-I have invited guests to attend our final presentations.

*on 12/8 and 12/15 please arrive in class at 2:00- we will begin class exactly at 2:00pm and I will take attendance at 2:10pm sharp.

GOOD LUCK!!

Due 12/1

Our guest Sharon DeLaCruz will visit and present her work. A few recent articles about her

Women you Should Know - Women Talk: 10 Questions With Miss 163… Art Meets Activism:

http://www.womenyoushouldknow.net/women-talk-10-questions-with-miss-163-art-meets-activism/

Her recent mural project in the Hunts Point Express:

http://brie.hunter.cuny.edu/hpe/?p=8820

Being honored by Project Reach:

http://articles.nydailynews.com/2012-02-23/news/31092996_1_community-work-free-time-activist

Post5 due

Choose and research a female artist or film director/screenwriter and a single work or several works. Describe their approach to art and/or film making and explain their role as author or auteur. Using references to the readings and references to your own research (be sure to cite) explain the work, especially as it relates to auteur theory (film) and author. How does the artist or filmmaker explain their work and their process? How are the works and artist or filmmaker received? How are they critiqued?

Every post must have a short bibliography/works sited. You must include at least 2 additional sources outside of resources from class in your post. If possible include links to the readings or sources, if not list them properly in your works cited. Last post! Make it awesome.

no* readings due

(*subject to change - please check the blog on 11/24 for any updates) We will have a special visit from Sharon DeLaCruz on 12/1

WORK ON YOUR SEMESTER PROJECTS - due 12/8

__________________

MIDTERM MEETINGS MONDAY 11/12 and WEDNESDAY 11/14.

See updated MIDTERM MEETING schedule here.

**ON 11/17

Screening of MissRepresentation after class at 5pm. Please stay for this special movie and discussion after class. Feel free to invite friends and colleagues to join us at 5pm.

DUE 11/17

Draft Bibliography/Sources list for final project due - list of sources as well as a brief UPDATE on the project must be printed and handed in to me 11/17

Edit/Finish POST 4 - due 11/17

READINGS:

Veiled Threat by Arwa Aburawa Bitch Magazine

http://bitchmagazine.org/article/veiled-threat

The Feminist Evolution ArtNews December 2009

http://www.artnews.com/issues/article.asp?art_id=2800&current=True

Where the Great Women Artists are Now

Interview with Linda Nochlin Art News February 2007

http://artnews.com/issues/article.asp?art_id=2216

Interview with Cat Mazza

We-Make-Money-Not-Art

http://www.we-make-money-not-art.com/archives/2008/01/how-and-when-did-you.php

_________________

CLASS CANCELLED Saturday 11/3

Because of limited transportation I must cancel class on 11/3.

I am also POSTPONING MIDTERM MEETINGS until the following week: MONDAY 11/12 and WEDNESDAY 11/14.

See updated MIDTERM MEETING schedule here.

Assignments are now due 11/10.

DUE 11/10

3 comments on the mini post/shared link

POST 4

Using references to the readings due for class, convey an understanding of women and minorities in the media industry. Research and discuss an alternative media organization or media source that is outside the mainstream message we have critiqued. Concentrate on messages by or for women specifically. The example can be local, national or international. Look to independent media in developing nations (newspapers for example) for interesting and inspiring examples. You can also choose to concentrate on a specific person. Be sure to explain the publication, film, project or online source in depth, explain it's origins and WHY it is successful or necessary as an alternative (to mainstream) media source. What is the role of gender in this story?

You can choose to concentrate on news media, independent film or a number of new media examples. Be original, dig. Find something inspiring that we need to know about - if we don't already.

5+ paragraphs. Images and links. Please do extensive research beyond what we have read in class and cite your findings appropriately.

READINGS on Blackboard:

Introduction "Making Movie Magic" from Reel to Real by bell hooks

"Author/Autor: Feminist Literary Theory and Feminist Film" by Maggie Humm

"Debra Zimmerman and Women Make Movies" by Judith Redding and Victoria A. Brownworth

Please look at the Women Make Movies website http://www.wmm.com/

___________________

Due 10/27

No readings due

Share a link

Share a piece of "alternative media" on the blog. This can be an alternative news organization, documentary film, youth made media, media literacy project etc. Post the link and a one paragraph description. Be able to present this example in class on 10/27.

WORK ON RESEARCHING YOUR SEMESTER PROJECT

Due 10/20

1 page Project Proposal for final projects printed and handed in. Explain/describe the content of your project and the medium you will use to create it. Use visuals if necessary: sketches, still images etc. Also include possible resources (a full bibliography will be required later.)

READINGS

On Black board:

1+2 - bell hooks - The Will to Change - two chapters: Understanding Patriarchy and Feminist Manhood and Pop Culture.

3- Melissa Harris-Perry - Sister Citizen - Crooked Room

_____________

Due 10/13

READINGS:

The Rise of the Female Anchor

http://www.nytimes.com/2009/09/06/weekinreview/06stanley.html

Rachael Papers

http://issuu.com/bitchmagazine/docs/the_rachel_papers/3?mode=embed&documentId=090225195412-a61ca4d3a7b34c879210801d39c49c40&layout=white

Broadcast News: When Women Become Two out of Three

http://www.womensmediacenter.com/blog/entry/broadcast-news-when-women-become-two-out-of-three

Katie Curic leaves CBS

http://www.nytimes.com/2011/05/21/opinion/21collins.html

Women in Media fact sheet

http://www.now.org/issues/media/women_in_media_facts.html

NY Times - the Female Factor

http://topics.nytimes.com/top/news/world/series/the_female_factor/index.html

FreePress Media Ownership Policy

http://conference.freepress.net/ownership/chart

Media Ownership Fact Sheet - NOW

http://www.now.org/issues/media/women_in_media_facts.html"

Diversity in Media Ownership & Employment

http://www.civilrights.org/media/ownership/

WATCH:

Reel Girls Media Consolidation

http://www.youtube.com/profile?user=reelgrrls#play/uploads/27/VZ01mj0IdTQ

_______________

Due 10/6

Group 3 presents

POST 3

Gender and Advertising

Using all of your readings, class discussions and critiques of advertising images and the sexism, racism and power hierarchies found in so many of these, find or construct an alternative to these mainstream images and explain why it is different. Carefully draw out advertising strategies and goals and provide alternative paths for the industry or alternative anti-advertising messages.

5-6 paragraphs. Include citations of the readings in your post, at least one image and links to relevant resources.

READINGS:

1.Susan Bordo -- "Hunger as Ideology" from Unbearable Weight

2.Maggie Wykes/Barrie Gunter --"Conclusion" from The Media and Body Image

3.online: change of article - previous article no longer found at the url.
Sexualization Of Girls In The Media Is Harmful http://www.medicalnewstoday.com/articles/63514.php
the APA task force report on the Sexualization of girls:
http://www.apa.org/pi/women/programs/girls/report.aspx

Final project topics - simple explanation of medium and topic for final projects filled out on a sheet in class.

_______________

DUE 9/29

Group 2 presents

READING:

Naomi Wolf -- "Culture" from The Beauty Myth

3 COMMENTS on student posts

______________________

DUE 9/22

*NO POST DUE

Group 1 presents

READINGS DUE (on Blackboard):

Advertising, Magazines and Women

4 short essays from Gender Race and Class in Media

-Sex Lies and Advertising - Gloria Steinem Ms. Magazine

-Beauty and the Beast of Advertising - Jean Kilbourne

-Reading Images Critically - Douglas Kellner

-Commodity Lesbianism - Danae Clark

1 essay from Provocateur

-Anthony Cortese - Constructed Bodies, Deconstructing Ads Sexism in Advertising

______________________

DUE 9/15

POST 2 - On ways of seeing/viewing

Please answer the following questions based on your readings and class discussion. Use your own experiences and realizations to help illustrate your understanding of the material - cite from the readings.

What is the male gaze and why is it a pervasive form of vision in popular culture? Give illustrative examples in a variety of media. What is the oppositional gaze and why (as described by bell hooks) has it developed? Give examples. How have you come to understand these structures and in what ways has this understanding changed your views about various media examples and of your own identity and role in these structures?

5-6 paragraphs. Include citations of the readings in your post.

READINGS: on Blackboard

-Introduction to Where the Girls Are - Susan Douglas

-"The More You Subtract The More You Add: Cutting Girls Down to Size" by Jean Kilbourne

___________________

Due 9/08
Post 1 on the class blog: Who do you think you are?
Please create a blog post answering this question. Be sure to include your role in media consumption, critique and/or media making. You must include at least one link and one image. 2 pararaphs

READINGS: available on the Blackboard Site in "Class Sessions" in folder "Due 9/8" - let me know immediately if you have trouble accessing them.
John Berger - Ways of Seeing
Laura Mulvey - Visual Pleasure and Narrative Cinema
bell hooks - The Oppositional Gaze
___________________

**MIDTERM MEETINGS RESCHEDULED!!

from 11/5 and 11/7 to 11/12 and 11/14 in HN515

schedule here

Link to syllabus

Link to screenings online

***Readings are on the class Blackboard site.***
Please be sure you have access to the Blackboard site and can see the "Class Sessions" folder.

Discussion guidelines

The course material and discussions can often be provocative and challenging. We must therefore be careful to be respectful of each other and all of our viewpoints. No student shall ever be made to feel uncomfortable because of race, gender, sexual orientation or religious beliefs.

We must come to class prepared and ready to discuss the readings!! Please keep discussions focused on the readings and class materials and keep examples relevant and appropriate. If you have not done the readings you are not to participate in the discussion.

Please see this great list of classroom discussion guidelines for more guidance. It is also helpful that everyone in the course reviews several key terms that are crucial to the course material. Please review this important list of terms.