Saturday, December 1, 2012

Nnegest Likke




Only with diversity and new ideas do society and individuals alike grow and progress.  However, in today’s society, such diversity and new ideas are often discouraged or repressed.  This can be seen in the mainstream media, which represents the perspective of only a fraction of the population that are white heterosexual males.  Thankfully, through the growing number of female artist, film director, and screenwriter, new and broader ranges of ideas are now available.  Often through great adversity, female artists gave a media presence to the unheard voices of women and minorities.  Using deliberate approaches and processes, female artists convey their unique message, which are often times understood by female viewers, while male viewers fail to grasp the message.  This can be seen in Nnegest Likke’s film, Phat Girlz.
Phat Girlz is a story that is centered around a character named Jazmin.  Being overweight as a child, she was bullied at school and didn’t have friends.  Fed up with the verbal abuse, Jazmin punched one of her bullies.  From that experience, Jazmine learned that “if I couldn’t get respect because I wasn’t a stick, I’d get respect because I was a stone.”[1]  Although appearing to be tough and outgoing, Jazmine still desired to be thin.  Therefore, Jazmine bought a ton of diet pills and exercise videos.  It seemed to her that only thin women could get men, fit into fashionable clothes, and get preferential treatment.  Wanting a break from her worries, Jazmine, her friend Stacey, and cousin Mia, went on a vacation to Palm Springs, California.  There, Jazmine met the handsome Nigerian doctor, Tunde.  Coming from a culture that admires big women, Tunde is confused by Jazmine’s desire to be thin and her inability to see the beauty that is her.  Due to her insecurities, Jazmine soon ends their relationship, saying eventually he would leave her for a skinny woman.  Afterwards, Jazmine had a nervous breakdown.  Her deep-seated insecurities of her body figure overwhelmed her.  In desperation, she called out to her beloved grandmother and Jazmin recalled her grandmother’s words.  “You are beautiful inside and out. You’re beautiful sugar.”[2]  After recalling that precious memory, Jazmine was able to see through her grandmother’s eyes and see the beauty that was within her.  “I am beautiful, I am. All of me. I love me. I love me. I love me.”[3]  Imbued with the strength of self-acceptance and self-love, Jazmine had the courage to approach her boss and discuss opening her line of plus size fashion clothes.  Jazmine also developed the confidence to go to Nigeria to seek out Tunde.  Resolving their issue, Jazmine and Tunde resumed their relationship stronger than before.
            Although this film is a fictional comedy piece, the struggles and hardships Jazmine went through is a mirror of what many individuals face in reality.  Indeed, that was the intention of the screenwriter and director, Nnegest Likke.  Being plus sized growing up, Likke understood the hardships big women had to endure, which most people aren’t even aware of.  You can’t go to the mall and just pick something.  And you can’t go to the club and just choose the guy you want because 9 times out of 10 they aren’t looking at you.  And if they are, they are looking at you because they are laughing.”[4]  This reality typically goes unseen in mainstream media.  Therefore, Likke wanted to bring this awareness to the screen in a “very real way but in an entertaining way that is funny and palpable.”  Likke’s film also featured a number of minority subcultures and the Nigerian culture, which gives the audience a great insight into our American society.  Because our society becomes so ingrained within us through subtle media and social conditioning, people generally don’t realize how bizarre some of our beliefs are.  With the use of foreigners’ perspective and exaggerations, it becomes blatantly obvious in the film the peculiar nuances of American Society.  For example, when Jazmine expressed her desire to become a size 5, Tunde solemnly said, “you will never be a size 5, and I’m speaking to you as a medical professional, your body structure is not made to be a size 5.”[5]  Tunde further concluded that those who strive for another’s standard of beauty will ultimately lead them to be “hopelessly insecure and incurably unhappy.”[6]
            In order to convey the story true to her vision, Likke deliberately chose actors based on their likeness to the characters, rather than their popularity.  “I believe that audiences will come if your character is strong enough.”[7]  Being a first time feature film director, Likke didn’t have a lot of technical expertise.  Therefore, her approach as a director was to go behind the camera as a movie goer.  Likke would say to herself, “What do you want to see in the theater as a movie goer?  What do you want the guy to say to you?  What do you want if you were that character? What do you really say in real life?  What happen in those private moments?  What happens in your head? ”[8]  With these criteria in mind, Likke chose to use some open and direct narration in the film.  Being able to hear Jazmin’s inner thoughts enabled the audience to get a deeper understanding of her actions and true thoughts that she dare not say aloud.  This technique further enhanced the audience’s ability to perceive as Jazmin and experience her hardships as well as lessons.
            Drawing on life experience, the main purpose of Likke’s work is to convey issues and messages that are important to her, which typically goes unaddressed in the mainstream media.  With social norms and stigmas telling us that we aren’t beautiful or worthy unless we look and act in a way the mainstream media’s male gaze deem appropriate, it’s easy to see why many individuals develop self-loathing, self-criticism, and low self-esteem.  Likke’s character, Jazmin reflects this reality.  However, in order to provide a solution, Likke put Jazmin through an emotional journey.  As Jazmine’s world expands through meeting Tunde and his unique perspective, Jazmine faced her deep-seated insecurities and learned to love herself.  By proactively taking charge of her life, Jazmine decided to measure her beauty and worth through her own definition, rather than adopting another’s definition.  This can be seen when Jazmine said, “we ain't got a weight problem, you've got a problem with our weight” and “you are a diamond, girl and don’t you ever forget it.”[9]  Therefore, Likke’s message to the audience is to not strive for beauty as defined by others, but rather strive for beauty as defined by self.  And this beauty is already present, to be discovered, and realized by ourselves.  “The bottom line is, love yourself -- fat, skinny, short, tall, whatever. Love yourself."[10] 
Although this story offers a powerful message, it wasn’t well received by many financiers.  With the difficulties of finding financiers, the film’s producer, Bobby Newmyer had to mortgage his house in order to get filming started.  With a production budge of only $3 million, many people had to pitch in, in order to bring the story on film.[11]  Jazmine’s wardrobe and “all of the clothes in the fashion show were pieces from out of my closet,” said Monique, the actress who plays Jazmine.[12]  Another example of people pitching in was in the Nigerian convention scene.  With not enough funds to create the convention scene, “we found out at the eleventh hour about a real Nigerian convention that was happening in New York… they said “come on in, we’d love to have you.””[13]  The lack of production budget can also be seen in some scenes with the use of lesser quality cameras and lighting, which many critics noted.  Critics are also able apply gynocriticism, which is a way of assessing works of art specifically in relation to the interests and desires of women.[14]  This can be seen in critics remark about how Tunde’s characteristics are those most women would find highly attractive.  Many male viewers especially thought Jazmine’s issues were extremely exaggerated.  Although Likke intentionally used exaggerations, the core issues weren’t exaggerated.  Failing to comprehend the film’s message coupled with poor cameras, odd lighting, and exaggerations, many male reviewers responded like Joe Leydon of Variety magazine, saying it, “feels tortuously padded at an overlong 98 minutes.”[15]  As of November 2012, Phat Girlz is ranked 97 of IMDb bottom 100 chart with ratings of 2.5/10 from 7,379 voters.[16]  Although the ratings appear low, many female viewers rated the film positively.  Contrary to male viewers, many female viewers appreciated the film’s humor and understood its’ message.  With an entertaining storyline and powerful character development, many female viewers thought, “this is a very positive and uplifting movie.....and funny too!”[17]  Many female viewers were able to grasp the message of “self-esteem, self-improvement, self-awareness.”[18]  Female viewers also recognized the poignant moment of Jazmin’s breakdown, describing it as, “real, raw, and deeply moving.”[19]
            This film shows that contrary to popular belief, not everyone have the perspective of the mainstream media’s male gaze, which portrays definitions of beauty and importance determined by the male spectator.[20]  This world is quite diverse with many various ideas and beliefs, which are even opposite to the mainstream media’s version.  For example, when Monique, the actress who plays Jazmine, traveled to south africa, “she said when she got there people were screaming at her on the street, ‘Marry me! Marry me!’ They didn’t even know she was a celebrity. It was just because she was plump, and full, and beautiful.”[21] Therefore in actuality, there are many diverse ideas in the world, including such ideas that people can find solace, help, comfort, and strength.  In a world full of helpful and unhelpful ideas, people can simply turn their attention to those they choose.  However, only those who are aware of the options are able to choose.  Therefore, it is important that many female artist expresses these unvoiced ideas.  With increased awareness, people now the ability to choose alternative ideas, such as uplifting ideas, which gives people strength to repudiate the detrimental ideas and take charge of their own life.




Works Cited

Humm, Maggie.  “Author/Auteur: Feminist Literary Theory and Feminist Film.”  Feminism and Film.  Bloomington: Indiana University Press, 1997.    

“IMDb Charts: IMDb Bottom 100.”  IMDb, 2006-2012.
<http://www.imdb.com/chart/bottom>

Leydon, Joe.  “Phat Girlz.”  Varitey, 2006.
<http://www.variety.com/review/VE1117930186/>

Likke, Nnegest.  Interview with Kara Harshbarger.  Spike, 2006.
<http://www.spike.com/video-clips/etzsah/phat-girlz-interview-with-nnegest-likke>

McMurtrie, John.  “Nnegest Likke – “Phat Girlz” writer – hits it big!”  Ethiomedia, 2006.
<http://www.ethiomedia.com/courier/phat_girlz.html>

Mulvey, Laura.  “Visual Pleasure and Narrative Cinema.”  Film Theory and Criticism: Introductory Readings.  Eds. Leo Braudy and Marshal Cohen.  New York: Oxford UP, 1999.  833-844.

“Phat Girlz.”  Box Office Mojo, 2006. 
<http://www.boxofficemojo.com/movies/?id=phatgirlz.htm>

“Phat Girlz: Customer Reviews.”  Amazon.com, 2006-2012. 
<http://www.amazon.com/Phat-Girlz-Monique/dp/B000FUH35U>

Phat Girlz.  Dir. Nnegest Likke.  Prod. Bobby Newmyer.  Fox Searchlight Pictures, 2006.  Film.

“Phat Girlz: Production Information”.  Fox Searchlight Pictures, 2006. 
<http://hollywoodjesus.com/movie/phat_girlz/notes.pdf>



[1] Phat Girlz.  Dir. Nnegest Likke.  Prod. Bobby Newmyer.  Fox Searchlight Pictures, 2006. Film.
[2] Ibid.
[3] Ibid.
[4] Likke, Nnegest.  Interview with Kara Harshbarger.  Spike, 2006.
[5] Phat Girlz.  Dir. Nnegest Likke.  Prod. Bobby Newmyer.  Fox Searchlight Pictures, 2006.  Film.
[6] Ibid.
[7] “Phat Girlz: Production Information”.  Fox Searchlight Pictures, 2006.
[8] Likke, Nnegest.  Interview with Kara Harshbarger.  Spike, 2006.
[9] Phat Girlz.  Dir. Nnegest Likke.  Prod. Bobby Newmyer.  Fox Searchlight Pictures, 2006.  Film.
[10] McMurtrie, John.  “Nnegest Likke – “Phat Girlz” writer – hits it big!”  Ethiomedia, 2006.
[11] “Phat Girlz.”  Box Office Mojo, 2006.
[12] “Phat Girlz: Production Information”.  Fox Searchlight Pictures, 2006.
[13] “Phat Girlz: Production Information”.  Fox Searchlight Pictures, 2006.
[14] Humm, Maggie.  “Author/Auteur: Feminist Literary Theory and Feminist Film.”
[15] Leydon, Joe.  “Phat Girlz.”  Varitey, 2006.
[16] “IMDb Charts: IMDb Bottom 100.”  IMDb, 2006-2012.
[17] “Phat Girlz: Customer Reviews.”  Amazon.com, 2006-2012.
[18] Ibid.
[19] Ibid.
[20] Mulvey, Laura.  “Visual Pleasure and Narrative Cinema.”
[21] “Phat Girlz: Production Information”.  Fox Searchlight Pictures, 2006.

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