Why isn't this more "mainstream" when labioplasty is on the up and coming?

Link:
http://www.youtube.com/watch?v=uMJcGcBc2t8

I saw this documentary out of interest last semester, just cruising the web. I was incredibly shocked at the extent of which women are dissatisfied with their "lady parts" because of the projection of "manly" expectations. In this documentary, when men are asked if they actually care about what a woman's labia look like, they actually don't even care all that much! This captures the extreme body-altering parts of women sentimentality that any of our readings have addressed in terms of relative beauty. In the documentary, Lisa talks about how women are measuring and comparing themselves with those models they see in magazines, "You would come to the conclusion that the design of a vagina is virtually hairless, very neat, pink, tucked in, but all you can really see are the outer lips. The inner lips are either nonexistent or very small...If girls are comparing themselves to this and thinking 'I don't look like that,' it's because the fannies they're looking at don't look like real fannies."