Started by Steve Lambert in 2004, the Anti Advertising Agency has become a recognized group of artists dedicated to opening people's eyes about the advertising industry. Their website alone is a powerful form of alternative media because it showcases their incredible work. Check out their website HERE.
A segment of their mission statement really explains it all:
"In urban areas commercial content is placed in our sight and into our consciousness every moment we are in public space. Over time, this domination of the surroundings has become the “natural” state. Through long-term commercial saturation, it has become implicitly understood by the public that advertising has the right to own, occupy and control every inch of available space. The steady normalization of invasive advertising dulls the public’s perception of their surroundings, re-enforcing a general attitude of powerlessness toward creativity and change, thus a cycle develops enabling advertisers to slowly and consistently increase the saturation of advertising with little or no public outcry."One of their most famous projects was a fake New York Times Newspaper set a few months into the future that contained articles that people would want to see instead of what is actually going on in the world right now. Click on the link HERE
As I was looking at this alternative advertising there are many of their projects that I found very interesting. One that particularly caught my eye was the one about the people's project because when we as consumers look at products we forget about the place that it comes from and the person or people who make it. I thought that this project was a great way to show the journey that the products take in getting to the consumer.
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