Saturday, October 27, 2012

Levi's Commercial on the people of Braddock, PA


Many people who have already seen this Levi's commercial"We Are All Worker" on the people of Braddock do not know the condition people are living in, in this town. If one were to search up Braddock, PA, one can get ample information on the high unemployment rate they have, a lot of closed down businesesses that are in their town and vacant buildings. Only about 2,500 people live in this part of town. The people that do live here are mainly old people and poor people who can not afford to move out. A lot of ill people live in Braddock suffered from illnesses exposed by the factories built around them. But I feel like Levi is just using this stuggling neighborhood to form their image and exploiting the people's misfortunes for their advantage. These people do not need misleading ads about them. They need financial help. I mean, Levi is extending their hand by giving the town 1 million dollars over a 2 yr period but do you really think that's enough money to help the people there?

I had a great video to show on this woman, who's a citizen of Braddock, who made a footage of her wearing Levi's apparel and scrapping and tarnishing the clothes on the sidewalk outside of a Levi's store as a "Eff you Levi's Company for misrepresenting us and this is how I feel about you guys" response to the ad. But I can not find it anywhere on the site. They must've taken it down.

2 comments:

Note: Only a member of this blog may post a comment.