Abraham Velez

Professor Doris Caçoilo

 Women’s and Media MEDIA384.00 Sec:001

Project Proposal

At this point, I’m still lost with what I want to do, but I’ve an idea of making a magazine using InDesign and other Adobe products. The reason why I’m leaning towards a magazine is to display the advertising in magazines. I will use women, but I plan to use men and children as well. The magazine is going to use both real and mock ads with little sense of what it’s advertising.

I want to show how ads changed through the decades. I want to have ads from the 1950’s to modern time. I want to show how women were being objectified in an extremely demeaning way in the 50’s and how it stayed the same way in the most settle way. I also want to show how men (d)evolved through the pages as well.

(This is an ad from the 1950’s. I believe this is selling coffee?!)

(A more modern ad, I really don’t know what this ad is selling, but it’s a good display of role reversal. It screams out “Self-respect, who needs it?”.)

(How cute she looks like Riri)

As the decades progress, advertising had become more sexualized for both men and women. Women started to lose there clothes until clothes became more of an accessory then a necessity. Men also lost there clothes, but they was viewed as masculine and dominant. My purpose is to show how advertising really didn’t change throw out the years, but how they become more aggressive, sexualized and downright offensives

As I write I still am not certain what I want to do, but it’s going to be related to this proposal. I really do find advertising fascinating and how there’s so much hidden messages in it. How people look in ads and how people look in real life are worlds apart, but we all in some way or another want to look like the people in the ads, why? Maybe a personal quest or maybe self-satisfaction, but these are questions I’ll be asking as I progress. I also want to do some investigating on why people accept them. Why do we see these ads and laugh at or brush off the domestic abuse or objectified person, but we pay more attention to how skinning they are or how attractive the person is. I’m still in the process, but I do have a direction. Now I have to do is follow it.

These are some of the sites I’m planning to use for my project.

http://yesterdaysclues.com/category/ads-by-decade/ads-from-the-1960s/

http://www.businesspundit.com/10-most-sexist-print-ads-from-the-1950s/

http://www.businessinsider.com/these-modern-ads-are-even-more-sexist-than-their-mad-men-era-counterparts-2012-4#ixzz1x27OFyHX

http://pzrservices.typepad.com/vintageadvertising/vintage_racist_advertising/

http://www.boredpanda.com/vintage-ads/

http://www.genderads.com/